Segmenting your target market is a common step in marketing strategy when you have multiple types of customers who would have interest in your product or service. This process involves brainstorming ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Segmenting clients and prospects can be a useful tool to help you effectively communicate with the various groups you want to reach. Tailoring messages and communications channels to each segment is ...

Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

In today’s rapidly evolving healthcare landscape, developing strong core brand strategies is crucial for successful marketing campaigns within the healthcare and med-tech industries. The diverse group ...

Public health experts are considering the idea of “segmenting” the population into different risk groups, with enhanced protection for the elderly and vulnerable people, as a route out of the ...

The concept of supply chain segmentation involves the alignment of customer channel demands and supply response capabilities that are optimized to maximize profitability and customer value across ...

At Axial Financial Group in Burlington, Mass., clients are divided into three groups: A, for those with assets under management of $1 million or more; B, $500,000 to $1 million; and C, less than ...