We are quite good at spotting unexpected objects while focused on another activity if they are moving fast, reveals a new study. The findings cast doubt on a long-standing view that our ability to see ...

I could not see a massive mountain right before my eyes, just as the participants viewing the ball toss experiment could not see a life size gorilla walking deliberately through a small crowd of ...

In what became popularly known as the Invisible Gorilla experiment, Christopher Chabris and Daniel Simons demonstrated the phenomenon known as selective attention. During the experiment, people were ...

If you didn't see the dancing gorilla in the upper right hand corner, you're not alone. An upcoming study from psychological scientists at Brigham and Women's Hospital in Boston showed that 83 percent ...

It’s awful, but it’s natural, and it happens to us all: you become so focused on a particular task that you lose sight of the bigger picture, only to then realize that the assignment in question was ...

Research led by the University of Michigan's Kresge Hearing Research Institute and the University of Rochester illuminates ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What does passing a basketball have to do with advertising? If you're unsure, take a moment ...

Efficient control of attentional resources and high-acuity vision are both fundamental for survival. Shifts in visual attention are known to covertly enhance processing at locations away from the ...

We are quite good at spotting unexpected objects while focused on another activity if they are moving fast, reveals a new study by a team of New York University researchers. Their findings cast doubt ...