People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

For many of us, one of the challenges in the workplace is the necessity of getting things done through others. Generally, playing the “because I said so” card is as ineffective here as it is with ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. The best tag line for the film Friendly Persuasion, which featured Gary ...

Social proof is defined as the influence that the actions of others have on our own behavior. Robert Cialdini, author of Influence: The Psychology of Persuasion, is credited with identifying social ...