If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Developing and changing your brand image, or even just changing where you focus on your brand, can be challenging. Social media and digital marketing offer companies more tools than ever before to ...

In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media advertising ...

If you’ve ever found yourself repeatedly checking your YouTube analytics to see how your latest video is performing, you’re not alone. For many creators, tracking social media metrics is both a ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

When marketers are looking at their website analytics there are a number of metrics and key performance indicators they will focus on. Here we go through a number of the more important and influential ...

Brands spend a lot of money chasing vanity metrics on social media, but this doesn’t always translate into tangible ROI. Here’s what to do about it. The social media landscape is becoming increasingly ...

Tracking clicks and engagement is good, Steve Kelman notes, but what really matters is government's embrace of performance management. Justin Herman, new media manager at the GSA’s Center for ...