BetWright has signed a sponsorship deal with Sky Sports Racing, extending its presence in horse racing through the channel, ...

BetWright has entered into a sponsorship partnership with Sky Sports Racing. As part of the agreement, BetWright sponsor idents will appear during Sky Sports Ra ...

Changes to regulator Ofcom’s sponsorship rules, meaning whole channels can soon be sponsored, were generally seen as welcome news by the commercial broadcasters, especially with reports of falling ad ...

Sky Media has announced that Prestige Flowers has renewed its sponsorship of Channel 5, following the success of its 2022 campaign. The seven-figure deal includes a 12-month sponsorship of ...

Bed manufacturer Silentnight has announced that it is to sponsor ITV2’s screening of American Idol for a second year. The deal will see the Hippo and Duck brand ambassadors appear in specially ...