Before developing any stakeholder engagement plan, it is crucial to have a clear understanding of all the relevant individuals and groups your product or device could directly impact or interest in ...

To untangle these questions, marketers took a step back and broadened their view of the entire customer engagement. By understanding the different phases through which a given customer type would ...

People in government, business, and political and civil society organisations routinely talk about 'stakeholders'. They do exercises in stakeholder analysis to inform their 'strategic planning'.

The development of a successful communication plan depends on a strategic approach to ensure the right stakeholders are being reached and goals are being met. Once the vision/mission/goals for a ...