We’re in the thick of strategic planning season—a time of big binders, slide decks, and multi-day meetings designed to map out the future. But when the unexpected hits, how much of that work actually ...

Strategic decision making is never static. It is a living process that should always stay rooted in curiosity, humility and ...

Imagine you are looking for a Caribbean vacation. There is a luxury resort brand you love, and you want to compare availability, prices, and amenities across locations. You could do your research ...

Today is the official end of the 2023 marketing year. Therefore, it is a good time to review past performance and consider any changes I want to make going forward. As I have stated previously, my ...

Great strategy fails because leaders assume one way of doing things will work in every situation.

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Manufacturing is experiencing a surge in digital transformation, yet nearly 70% of firms are unable to move past the pilot stage (LNS Research). Often this is due to a lack of balance between ...

Organisations today operate in fast-evolving markets, where competitive advantage depends less on the brilliance of a strategic plan and more on how effectively that plan is executed. Yet, many ...