Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

As deal activity accelerates and ownership transitions reshape industries, these books go beyond deal mechanics to help ...

This is the first of three roundups of books helpful to different age groups. Next week I’ll showcase career management books for workers at mid-career. The final part will feature titles for workers ...

It’s that time of year again, and I will be alternating between publishing thematic collections of past posts and sharing interviews with authors of recent books I consider important and useful to us ...

The book: Good Strategy/Bad Strategy: The Difference and Why It Matters, by Richard P. Rumelt; Crown Business. The big idea: Many CEOs rely on mission statements, lists of goals, and resource plans to ...

Jennifer Serravallo agreed to answer a few questions about her latest book, The Writing Strategies Book. You might also be interested in the interview she did for this column two years ago, “The ...