MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new Holiday Shopping study that found ...

A new study from Universal Ads shows that pairing streaming television advertising with social media campaigns sharply ...

As consumers work to reduce spending, the percentage of homes paying for three or more major streaming services declined in 2025, the Hub Entertainment Research survey found When you purchase through ...

NEW YORK—Kantar has released a new study showing the U.S. streaming market has hit a saturation point, with the household penetration rate stagnating and at near universal levels. Streaming services ...

SAN DIEGO (CNS) — Original programming on streaming services featured females as half of all its main characters, closely reflecting the proportion in the population at large, a report released ...

A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread ...

Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the ...

A music-streaming study has revealed that only hip-hop and pop artists really benefit from the system's payment model. Blues, jazz, and heavy metal bands frequently end up being short-changed by ...

UCLA’s latest Hollywood Diversity Report argues total minutes viewed does not fully capture the total market for original streaming series, or fully help win over new subscribers. By Etan Vlessing ...

Former Sundance Institute CEO Keri Putnam led the "US Independent Film Audience & Landscape Study" and believes there's a massive audience waiting for indie collaboration. Netflix and the like spent a ...