As young men pursue radical methods of “looksmaxxing,” young women are discovering a world of YouTube and TikTok videos that promise glow-ups through ASMR affirmations.

Subliminal TikToks, which contain hidden personal affirmations, are exploding on the platform, with the hashtag #subliminal reaping more than 600 million views. Tik Tok TikTokers eager for more ...

The human life is a continuous journey towards achieving desires, and subliminal videos promise to be an ally along the way. An online search on the topic yields hundreds of results that assure one of ...

In the world of high school, every day is a battle. Recently, one of the most intimidating foes is the air. “School air,” as they call it on social media, is the latest way to explain the universal ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Millions of people are turning to ‘subliminals’ for self-improvement, from boosting their mood to supposedly growing a few inches, but do these videos cause more harm than good? There is a scene in ...

Creators claim to be able to rewire the brain with positive affirmations. But there’s a dark side By Ella Dorn One wrong turn on YouTube could change your life. Click on too many videos about women’s ...