Modern businesses and organizations are constantly confronted with the need for transformation. Whether it's adapting to emerging technologies, responding to market shifts or navigating unprecedented ...

Market research company Ipsos challenged conventional wisdom in System 1 and System 2 thinking, and its applications in marketing, to build a new model for understanding human experience and ...

Over the past decades, the business environment has undergone a profound shift toward greater complexity, higher levels of uncertainty and information overload as the new norm. Yet, while we have more ...

Aims to ‘de-bunk’ three key myths that have emerged in popular media by focussing on the facts – as per our current understanding – of system 1 and 2. Aims to ‘de-bunk’ three key myths that have ...