YouTube TV has launched a new feature that extends ad lengths and prevents users from skipping them. Google is reportedly rolling out new 30-second unskippable spots on its television app. In simpler ...

YouTube's pitch for TV advertising budgets is paying off. New research shows agencies are increasingly including YouTube in their connected TV ad budgets. Ad buyers need to weigh YouTube's reach with ...

YouTube has announced a new "Buy with Google Pay" feature for connected TV platforms, allowing users to buy products in "two ...

Plenty of big names in this spot. YouTube TV released its star-studded Super Bowl LX ad, “Don’t Settle for Meh.” The commercial features Jason Kelce, Christian McCaffrey, Gordon Ramsey, and more.

YouTube now serves unskippable 30-second ads on its TV app, in what feels like another escalation in its war against free users. The TV app is also the place where users have the least control over ...

It's time to buy, buy, buy ...

Those 30-second unskippable ads before your favorite creator’s video are adding up to something massive. YouTube generated $40.4 billion in advertising revenue last year, according to new estimates ...

YouTube's new Buy with Google Pay feature allows you to buy products without leaving your TV's YouTube app.

As streamers depend more on their commercial tiers, media companies are looking to offer advertisers more bang for their ...

YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for ...