Half-day summit brings together leading analysts, TV OS executives, advertisers, and media strategists to unpack ...

Amazon, who hurt you, and why am I paying for it?

Trade Desk (TTD) announced that it has developed Ventura, a new streaming TV operating system. Trade Desk will partner with smart TV original equipment manufacturers and other streaming TV aggregators ...

Like it or not, Amazon is starting to phase out the Fire TV operating system it’s been using for more than a decade. On both ...

If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish” as a runner-up, perhaps.) Last year, TTD announced plans to launch a TV ...

Looking for consolidation in the TV streaming operating-system business? This question comes as demand-side advertising-tech platform The Trade Desk now has made a bold move to invade the smart TV ...

LONDON--(BUSINESS WIRE)--TV Operating Systems that did not exist in 2022 are forecast to control 28% of the European TV operating system (OS) market by 2030, up from 21% in 2025, according to Omdia’s ...

LONDON--(BUSINESS WIRE)--New data from Omdia has revealed notable momentum for two key TV operating system platforms in the North American TV Sets market during 1Q25. Vizio CastOS showed significant ...

With the rise of streaming services came smart TVs with built-in apps and features that make it easier than ever to start watching content on the big screen from the moment you take it out of the box.

The Trade Desk’s connected TV ambitions extend beyond ad transactions. Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on smart ...