When you spend all day sweating in the sun, hot tea may not be the first beverage you think to pour yourself. But after you down a glass of ice water, why can't it be the second? Tazo, the tea brand ...

Starbucks Corp. said Thursday that it has agreed to sell its Tazo tea brand to Unilever PLC for $384 million in a deal that will enable the coffee giant to focus on a single brand of tea, Teavana.

TAZO doesn’t just want its products to be organic; the tea brand is also investing in TikTok to help bring an organic feel to its messaging and media plan. Over the summer, TAZO chose TikTok as the ...

The simple comfort of a freshly brewed cup of tea has been made more flavorful and convenient thanks to brands like Tazo. Unfortunately, not every flavored brew is one we look forward to sipping.

Tazo has teamed with Issa Rae to launch The Tazo Cafe Collective, which celebrates the role of independent cafes, per details shared with Marketing Dive. Interested cafes can apply to join at a ...

Unilever tea brand Tazo will launch a new campaign, "Brew the Unexpected," that includes an overnight camp experience for adults featuring guest camp director and drag star Alyssa Edwards, according ...

In the world of tea, brand groups don’t get much bigger than ekaterra — the world’s largest tea company. Its portfolio represents 34 individual brands responsible for more than 100 billion cups of tea ...

StarbucksCoffee Co. plans to continue expanding beyond its coffee cafes with its first stand-alone tea shop, which will operate under the company’s Tazo brand. The store will open in the fall near ...

Today's consumers want to support brands that share their values. Nonprofit partnerships are an excellent way to scale your business’ social impact. They can also cultivate consumer goodwill and bring ...