The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...
Texas Tech Athletics announced a rebrand, introducing a modernized “flat T” logo, which has sparked a wide range of reactions ...
Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic ...
Tech announced Tuesday that, beginning with the 2026-27 athletic year, the Red Raiders will move to a "modernized" Double T ...
FOX 4 Dallas-Fort Worth on MSN

Texas Tech's new logo designs draw criticism

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university ...
Texas Tech used a logo strongly resembling the new "flat T" from 1963 to '99—introducing its then-futuristic metallic look for the turn of the century. With the "flat T," the Red Raiders accomplished ...
Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.
Texas Tech unveiled a new simplified 'Double T' logo, but fans aren’t happy, calling it dull and too similar to other teams’ designs.
Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...
It's hard enough to please the general public with a new logo, but impressing sports fans is a whole other battle, as ...
Texas Tech Athletics will return to its ‘Double T’ logo from 1963-99 with a modernized look beginning the 2026-27 academic ...
Ahead of their homecoming game against the Kansas Jayhawks on Saturday night, the Texas Tech Red Raiders showed off their new ...