The average price at the season’s first auction for “tencha,” shade-grown leaves used to make Uji matcha, hit a record high ...

Demand for "matcha" powdered green tea is surging worldwide, and in Japan high-priced products are selling out quickly to ...

Matcha has risen from its niche tea beginnings to a worldwide phenomenon. Northeast Tea House in Minneapolis is facing a challenge that started thousands of miles away. Simon Parish, owner of ...

Matcha is added to beverages on offer at Kettl Tea in the Los Feliz neighborhood of Los Angeles, California on May 20, 2025. Reporter Matcha tea, a powdered Japanese green tea, has become a cultural ...

Matcha prices have hit an all-time high as its health benefits keep the internet abuzz. A record heatwave in Japan has threatened supplies and may push prices higher. Tea giant Ito En plans price ...

High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is ...

Matcha is a drink of precision, beginning with green tea leaves grown in shade, harvested after only a few weeks and ground into a fine powder. That powder is then measured and carefully whisked into ...