Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

As a business owner, you can't properly target or service your audience if you don't gather information about their specific wants, needs and fears. One of the most effective means of obtaining this ...

BUFFALO, N.Y. — At an office tucked next to a department store in a shopping mall, Susan Kleimann pushed two sets of papers across a table to a woman in her 40s wearing a gray sweatshirt. "We aren't ...

Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...