The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge consumers from one-time visitors to lifetime fans, Paytronix says.

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...