Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Elon Musk, scrambling to respond to lost advertising revenue as he works out whatever his strategy ...

Elon Musk is facing backslash after he endorsed an antisemitic post on his company X -- formerly known as Twitter. Now, a series of major corporations have now pulled ads from the platform. Apple, IBM ...

Tech billionaire Elon Musk is threatening to file a "thermonuclear" legal action against Media Matters for America, claiming the organization "completely misrepresented the real user experience on X" ...

Elon Musk has promised to file a "thermonuclear" lawsuit against media watchdog group Media Matters for America. The group said that ads from major companies were appearing alongside pro-Nazi content ...

X Corporation will file a “thermonuclear” lawsuit against a media watchdog that claimed advertisements for several companies—including Apple and Disney, among others—appeared by antisemitic posts on X ...