When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations, and visual inspiration ...

Amazon expands into TikTok and Pinterest, aiming for a $1 billion sales boost through innovative in-app shopping ads. BofA analyst Justin Post sees Amazon's partnerships driving growth, maintaining a ...

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Indicating the rise of social media as a tool for ...

Amazon is partnering with two leading social media platforms to expand the reach of its e-commerce offering. The e-tail giant is making shoppable ads available on both TikTok and Pinterest. Following ...

In the bustling world of social media, retailers are on a constant quest for platforms that offer a competitive edge. Amidst the giants like Instagram and TikTok, Pinterest has quietly positioned ...

The image-sharing app has a new growth plan, and it’s moving quickly. Results were mixed; Pinterest indicated a dimmer forecast for Q1 of this year, indicating it would be seeking revenue in the “low ...

As TikTok heads to court on Monday to argue against a U.S. ban, parent company ByteDance’s newer social app, Lemon8, is once again surging to the top of the App Store in the U.S. The push is due, in ...

As lawmakers across the country try their best to legislate TikTok out of the US, its parent company, China-based ByteDance, has been undeterred and has set its focus on a new app for Gen-Z named ...

Indicating the rise of social media as a tool for researching holiday gifts, 55% of consumers said they have already discovered holiday gift ideas via TikTok, according to a November survey from ...