In the *ahem* great before times, I was a sworn in-store shopper. No virtual try-on, model video, or reviewer's photo could compare to seeing a piece of clothing with my own two eyes and feeling the ...

There's a lot to like about buying clothing online: More sizing options, no poorly lit fitting rooms and the ability to audition new items with shoes and jackets you already own to see if they deserve ...

The dressing room just went digital. Google unveiled its latest artificial intelligence innovation that’s reshaping how Americans approach online fashion shopping — a virtual try-on feature that ...

The service includes a style quiz, hand-picked clothing items and a try-before-you-buy option. Wantable offers free shipping and returns, making it easy to send back unwanted items. As much as I love ...

Buying clothes can be like getting caught between a rock and a hard place. On the one hand, traveling to the mall or wherever and trying stuff on in the fitting room is time consuming and tedious. On ...

On Thursday, Sept. 15, Walmart expanded its AI-powered try-on technology that lets you visualize clothes by virtually putting them on you. Before the update, Walmart customers could choose from dozens ...

When Charles Nouboue was in business school, he found he had little time to shop during regular store hours. But shopping online proved to be hard. “It’s difficult to find exactly what you want to buy ...

Vara Pikor poses for a picture in front of a "Rent The Runway" store before returning some items in New York. Pikor is wearing some of the items she rents from the company, including her dress and ...