Most collectors these days would be happy just to end up with a numbered rookie card or a gem-mint slab of an iconic athlete. However, UFC head honcho Dana White isn’t like most people as his ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Megastar rapper Drake's brand, October's Very Own, better known as OVO, ...

In a vastly growing sport where legacies are being etched in blood, sweat, and knockout reels, there is a new division of greatness that is not in the octagon, but on glossy cardboard. Mixed Martial ...

A leading clothing brand with much traction in the fitness industry, YoungLA is on its way to the Octagon, announcing an all-new collaboration with the UFC this week. Setting more trends in the world ...

A brand new apparel collaboration between the UFC and OVO just dropped on Friday morning, and Fanatics has the instantly-iconic collection featuring exclusive fashion for the premiere MMA championship ...

As UFC Freedom 250 approaches, a new line of Trump-designed collectible coins tied to the historic White House fight card is being marketed to supporters and collectors for prices ranging from $249.99 ...

Elsewhere, the collection hosts mouthguards, clocks, stools, umbrellas and neon lights. ASSC and UFC’s staple signage appears prominently across each item. “I loved working with Anti Social Social ...

Launching spring 2025, PMI’s first-ever UFC toy line will bring consumers UFC legends in collectible figure and action figure form. UFC, with its unmatched global reach featuring over 700m fans, ...