The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

The UK's Surespan builds roof hatch and floor access covers for infrastructure projects. It used a new security model and AR headsets to enable real-time communication on remote projects. This article ...

Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...