Makeup testers at beauty retailers like Ulta can be helpful. After all, what we envision in our minds may be different from ...

Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

When you think of the ‘90s, one of the first things that comes to mind is the iconic supermodels of the era and the unforgettable beauty looks they wore. For many of us, Naomi Campbell, in particular, ...

Add Yahoo as a preferred source to see more of our stories on Google. Milk Makeup is shaking up its retail footprint. The color cosmetics brand, best known for buzzy offerings like its Hydro Grip ...

Ulta's back-to-school sale runs until August 2nd, featuring deals on makeup, skincare and haircare. Mini makeup items are currently buy one, get one free at Ulta. Shoppers can save up to 50% on lip ...

Ulta Beauty's Spring Haul Sale is live through April 5 and features discounts on popular beauty brands. Shoppers can find deals on skincare, makeup, hair products and more from brands like Tree Hut, ...

Kecia Steelman’s first year in the corner office at Ulta Beauty has turned into a full-blown comeback story for the nation’s largest specialty beauty retailer. Shares have ripped higher, sales are ...

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Shares of e.l.f. Beauty (NYSE:ELF) tracked higher on Thursday after the cosmetics retail sector took a broad hit on Wednesday when Ulta Beauty (NASDAQ:ULTA) issued cautious commentary during a ...