At a party a few years ago, a friend turned to me and in all seriousness stated that he would rather be at home on Facebook than catching up with some of his closest friends offline. Since I hadn't ...

A huge number of Americans in their 60s and 70s are still regular Facebook users. They’ll open the app every single day, and quite a few of them will check in more than once to get the news or find ...

Doing Facebook for small business? It’s still alive, but the way it used to work is dying or nearly dead. Posting every day? That’s a fast track to burnout. Random boosts? Usually a waste of money.

Meta 's Facebook's influence remains strong globally, but younger users are logging in less. Only 32% of U.S. teens use Facebook today, down from 71% in 2014, according to a 2024 Pew Research study.

Facebook is still the most popular social media platform, with two billion daily users… So why not harness the power of this platform to create raving fans? Here are three secrets to building your ...

With 21 million users, Facebook Dating is a secret hit, including among Gen Zers who use it for clout and content as much as for finding love. Twenty-one million users, actually. In November, for the ...