It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

The lawsuit takes aim at the ecommerce giant turning on ads for Prime Video users and charging them an additional fee for its ad-free tier. By Winston Cho Amazon is facing a lawsuit accusing it of ...

Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks.

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...

Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ahead of ...