Web Content Management vendor Ektron, Inc. has taken aim at web content localization. The latest updates to their CMS 300 and CMS 400 .NET products include powerful new tools and support for ...

When an Indian company tried to sell its Swastika brand of clothing in the West, it was not quite prepared for the backlash. Why? Well, in Hindu culture the swastika is a highly revered religious ...

“GPI provided best practices on website translation, web content management systems, global search engine optimization and related case studies and content for this very in-depth, 346 page book on ...

In 2026, digitalization continues to evolve. Companies are not constrained any more to only local markets. Even small pr ...

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the ...

Some 60% of global marketers have no strategy for multilingual content marketing, according to a recent survey by Cloudwords. That's a dangerous oversight, because not thinking about translation until ...

Few e-commerce companies launch with the intention of growing a multinational retail business. However, when their website begins to receive inquiries and sales from abroad, many companies start ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...