The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Pixabay Before the era of intangible assets, a company’s wealth was measured in tangible assets. They include factories, raw ...

A man shared why certain brands have different names in other countries, surprising some people. Others joined the conversation, revealing even more name changes.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where brand equity can make or break business fortunes, one strategy stands out ...