As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z.

In its pursuit of promoting uniform and standardised consumption patterns across the world, globalisation paves the way for ...

Hispanics are the fastest-growing multicultural consumer group in the U.S.—and one of the most influential. With their ...

We arrive in this world reaching—small hands stretching skyward, wide eyes scanning—for our people. And for nearly two million years, that reach was met with warmth: a village stepping close, ...

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they purchase with the all-important ‘why’ of the purchase. The sweet spots in ...

NMAH copy purchased with funds from the NMAH Library Endowment. Introduction. All things Italian: Italian American consumers, the transnational formation of taste, and the commodification of ...