There’s an interesting paradox currently occurring in the realm of marketing. Marketers have more tools and data at their fingertips, yet despite this influx of information, marketing leaders also ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...

For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data ...

AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main ...

Marketers are rapidly overhauling ad strategies as global privacy laws, browser changes, and AI-driven platforms disrupt traditional tracking. With third-party cookies vanishing and regulations like ...