If you spend a lot of time browsing TikTok or YouTube, chances are, you'll have stumbled across a video titled Sigma Boy Challenge at some point, or some variation thereof. These videos typically show ...

Earlier this year, the trend of tween and teen girls flocking to cosmetic stores for high-end skin care products made headlines. But as Callie Holtermann recently reported for The New York Times, teen ...

Some teenage boys have grown obsessed with designer fragrances that cost hundreds of dollars. By Callie Holtermann Reporter on the Styles desk There’s something going on with the way teenage boys ...