The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole. When forming a first impression, ...

Consumers may not realize they are being impacted by a health halo effect, which creates false perceptions of whether a certain food product is healthy or unhealthy based on unrelated factors like ...

Swedish melodic death metal outfit The Halo Effect are gearing up for a tour with Meshuggah next month and to get people hyped, they finally released a fan favorite track that’s never been officially ...

Several viewers sent in photos of a halo around the moon on Wednesday night. What is this phenomenon and is it connected to ...

Many brands want to live under the halo effect, but it’s not something that can be bought or acquired. It happens organically to brands with a strong and authentic stand on important social causes.

I've had three dates tell me, "You really like to eat, huh," out of the blue, in a crowded cafe, for no apparent reason. "Uh, huh," I say, dabbing my face self-consciously. "Why?" The typical response ...

This week on The MetalSucks Podcast, we welcome guitarist Niclas Engelin of The Halo Effect to the show! In our interview, we discuss the overwhelming response to the band’s debut record Days of the ...