Researchers determined that the average American woman's clothing size is between a 16 and 20w Lindsay Kimble is the Executive Editor, News at PEOPLE. She have been working at PEOPLE for nine years.

As a modern woman, bouncing between sizes or struggling to find the perfect fit is standard dressing room protocol. So, no, it's not all in your head. "Customers aren't imagining the variation that ...

LONDON -- Women are sharing photos on social media of their cothing labels in a bid to show the wild variation in sizes -- and to challenge the fashion industry's approach to body image. SEE ALSO: ...