(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

Opinions expressed by Entrepreneur contributors are their own. I’ve always been a little nonplussed by those who imagine a distinction between salespeople and ad writers. Essentially, they do the same ...

The following excerpt is from Craig Simpson and Brian Kurtz’s book The Advertising Solution. Buy it now from Amazon | Barnes & Noble | iTunes Advertising expert Gary Halbert once said that ...

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers ...

In my previous entry, I discussed some principles for honest advertising, the most important of which is not to advertise aspects of the job we don’t have any intention of meeting with the hire. If ...

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. Some people still believe that Facebook ads are not a good ...