Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. This article is more than 2 years old. Google’s YouTube is ramping up ...

The number of paid subscribers across YouTube premium as well as Google One, Alphabet’s storage business, have hit 340 million.

There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...

YouTube intensifies ad-blocker crackdown, prompting users to explore alternative viewing tools and platforms online experiences.

YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. Three sources confirmed with AdExchanger that a pilot program has been in an ...

As Google continues to ramp up pressure on ad blocking methods like browser extensions and VPNs, the cat-and-mouse game between the blockers and Mountain View has grown in breadth and complexity.

Reports of sexually explicit ads appearing on YouTube have gone up significantly, with users getting increasingly concerned about the platform’s content moderation efforts. A new incident shared on ...

YouTube is cracking down on the use of ad blockers on its site, with the Google-owned streaming service warning people to disable the privacy-preserving tools. YouTube is cracking down on the use of ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

Alphabet CEO Sundar Pichai teased that YouTube was "already benefitting" from AI investments, as the company touts a $15B annual subscription business. By Alex Weprin Senior Editor In a blowout ...