Banijay, YouTube Join Forces on an Entertainment Creators Lab in France That Will See YouTubers Reinvent Flagship Formats (EXCLUSIVE)

Banijay has partnered with YouTube to launch an Entertainment Creators Lab in France to tap into the fast-expanding creator ...

YouTube unveils new ways for creators to earn with brand deals, YouTube Shopping program

The new flexible approach to brand sponsorships will allow creators to dynamically insert brand segments directly into swappable slots in longer videos.

YouTube announces expanded suite of tools for creators in latest AI push

The company says it will use AI to personalize creator insights, automate video brainstorming and improve multilingual ...

YouTube offers creators powerful AI to make short videos even more engrossing

Beyond Veo, YouTube’s conversational AI tool, Ask Studio, will soon give U.S. creators feedback and analytics on their ...
Marketing Week

From memes to taking on TV: Inside YouTube’s 20-year evolution

Celebrating its 20th anniversary, YouTube claims to be solidifying its position as a TV challenger, creator hub and “first ...

YouTube CEO reveals what creators worry about in terms of AI — and what he's working on to fix it

YouTube CEO Neal Mohan said the platform is working on a new tool to address one of creators' big AI fears.

MrBeast: AI means it's 'scary times' for YouTube creators

He says he's worried about what will happen to millions of creators when AI videos are as good as normal ones.