LITTLE ROCK — The founders of Zumba, the Latin dance fitness craze, know how to play the marketing game. Just as a fast-food chain must invent original ways to combine ingredients to generate new ...

The popular Latin music-inspired fitness program has moved into strength training and step aerobics, and has even added some kickbox and bootcamp moves with the newer class formats. What started with ...

For many people, just making their way to the gym can be an arduous task. And once they get there, it can be difficult to know which machines are right for them and what type of weights to use. There ...