Instagram announced a new video-editing app called Edits, which, when available will be a direct rival to CapCut. For the uninitiated, ByteDance, the company behind TikTok, owns CapCut. While it could be a coincidence,

The social media platform's boss Adam Mosseri is said to have told staff about the possible move this week, the technology

Instagram may be taking on TikTok with a new app. The social media platform’s head Adam Mosseri told staff this week that they are considering the launch of a separate app for Reels, its short-form video feature,

Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam

The Information received information from an anonymous source who overheard Instagram head Adam Mosseri floating the idea with staff earlier this week. According to the publication, the Reels app would be part of a Meta initiative code-named Project Ray,

Instagram is reportedly considering launching its short-form video feature, Reels, as a separate app as the future of Chinese-owned TikTok remains uncertain in the US.

Meta Platforms’ (META) is considering spinning off Reels into a separate app to leverage the uncertainty surrounding Chinese rival TikTok’s

Instagram may be considering spinning off its Reels feature into a standalone app. The company's head, Adam Mosseri, was reportedly overheard discussing the idea with employees as part of a broader strategy to better compete with TikTok,

Every social media service wants a chunk of TikTok's US customers. Meta - the Chinese-owned service's biggest rival - is fighting that battle on several fronts.

A new reel app is going to come on Instagram. Which is going to give tough competition to Chinese TikTok. TikTok is under threat in America. In such a situation, Meta has started preparing to win. Instagram can launch a separate app for reels in the market.