Instagram reportedly thinks sticking Reels in a separate app will remedy the sting of losing TikTok, but it may just leave us with two dying apps instead of one.

Instagram may be taking on TikTok with a new app. The social media platform’s head Adam Mosseri told staff this week that they are considering the launch of a separate app for Reels, its short-form video feature,

The social media platform's boss Adam Mosseri is said to have told staff about the possible move this week, the technology

The Information received information from an anonymous source who overheard Instagram head Adam Mosseri floating the idea with staff earlier this week. According to the publication, the Reels app would be part of a Meta initiative code-named Project Ray,

In a move that has stirred significant attention, the U.S. administration, led by President Donald Trump, granted TikTok a 75-day extension in January to comply with a law mandating either its sale or ban.

Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam

According to unnamed insider sources cited by The Information (via Reuters), the plan was reportedly discussed by Instagram CEO Adam Mosseri with staff earlier this week.

Every social media service wants a chunk of TikTok's US customers. Meta - the Chinese-owned service's biggest rival - is fighting that battle on several fronts.

Instagram may be considering spinning off its Reels feature into a standalone app. The company's head, Adam Mosseri, was reportedly overheard discussing the idea with employees as part of a broader strategy to better compete with TikTok,

Meta is looking into launching a standalone app for its Reels short-form videos, according to an anonymous source who overheard Instagram head Adam Mosseri discussing it with staff. Last month, Meta announced a video editing app called Edits to compete with CapCut,