Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Giving Alexa the power of generative AI was already expected to be the star announcement from Amazon -- and it was. During the last Devices and Services event in 2023, Amazon announced a gen AI-powered 'Alexa+' or Alexa Plus and a new user interface coming to an Echo device near you, and the company is now making it more real than ever before.

The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative AI age. Meet Alexa+.

Amazon’s long-awaited update to its assistant is almost here. About 18 months after the company first previewed the “next-gen Alexa” built with generative AI, it unveiled Alexa+, and early access will be available starting in March.

Amazon is breaking into the generative AI space with their new product Alexa+. The product still is a piece of hardware people can have in their homes, but this time it is more advanced. According to Amazon,

Amazon seems to finally be getting on the AI train, so to speak, as it launched the new Alexa Plus this week. According to the company, this newly supercharged AI powered assistan

Amazon has unveiled Alexa+, the new version of virtual assistant Alexa, with a new voice and AI-powered revamp. Alexa+ will be able to do far more, Amazon says – and has a subscription price for the first time for those who are not Amazon Prime customers.