Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

Q: I would like to know more about ASMR. I never heard of it until a friend’s daughter started watching videos of people whispering. She says she likes how it feels. I watched for a bit, and nothing ...

A monkey has more in common with a college kid watching ASMR videos than you’d think. As a new study shows, monkeys called Barbary macaques become more chilled out after watching another individual ...

This ASMR video invites you to unwind with the soothing sounds of gentle rain, perfect for both relaxation and focus. Whether you're looking to fall asleep or need a calming background for studying, ...

Erin Carson covered internet culture, online dating and the weird ways tech and science are changing your life. Expertise Erin has been a tech reporter for almost 10 years. Her reporting has taken her ...

Autonomous sensory meridian response (ASMR), the brain tingling sensation millions of people seek out online, may be more than just a pleasant feeling. A new study finds that it also provides ...

According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

Fans of ASMR videos are more sensitive to their surroundings and feelings, a new study has revealed. ASMR, which stands for Autonomous Sensory Meridian Response, has swept the internet with millions ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...