Scroll through your Instagram right now, and I guarantee you'll see it filled with ash-brown hair. Defined by its brunette base with green, blue, and/or violet undertones, ash-brown hair is on its way ...

After a year of limited salon access, we don’t blame you if you’re in the mood for a hair color refresh. The latest It color to try? Smoky brunette hair. “I love this shade because it maintains the ...

If 2024 was the year of bold blondes and copper cravings, 2025 is all about going earthy, with a new shade leading the charge: mushroom brown. This cool-toned, smoky brunette shade is popping up ...

There are plenty of things to consider when it comes to choosing a hair color. Do you want a single-process or a double-process treatment? Do you need to lift your base shade over a number of ...