Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

A first-of-its-kind brain map shows decision-making signals spread across 95% of the brain, reshaping neuroscience research.

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing the ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...

For the first time, researchers have mapped decision-making at single-cell resolution across an entire mammalian brain.