Five years ago, many in the ad industry, government and third sectors would have been wondering what the future of behavioural economics might hold. Would it be a subset of planning? A feature in the ...

Today most of adland gets behavioural science. We make no bones about the fact that we’re creatures of instinct – and recognise the benefits of shaping marketing around our own irrationality. Yet, ...

This course is convened by Prof. Bradley Franks who has oversight of the classes and assessment. Lectures will be delivered by Dr. Stuart Mills. Classes with be led by a Graduate Teaching Assistant ...

A section of students participants of the Writers' Forum hold Generation Next pull outs during Forum's meeting at Mang'u High School in Kiambu on May 28 2015. This year’s Nobel Prize in economics went ...

Richard Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Traditional economics assumes rational actors.

Add Yahoo as a preferred source to see more of our stories on Google. A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did.

In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

IN 2013 thousands of school pupils in England received a letter from a student named Ben at the University of Bristol. The recipients had just gained good marks in their GCSEs, exams normally taken at ...