“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

In recent years, our relationship with data has deepened. Data has allowed the digital advertising industry to evolve rapidly, bring us closer to consumers, and give us a higher level of control and ...

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CreatorDB's CEO says he wants to see a "healthy middle class" of content creators. His startup raised money for the first ...

It’s become clear that the true political star of the 2012 election was Big Data. There is much that marketers can learn from its meteoric rise. Trumping the old-school, gut-instinct days of electoral ...

While marketers have been grappling and struggling with solutions to the loss of third-party cookies over the past couple of years, new and smarter ways of investing media dollars have been evolving.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media is one of the largest sources of data in the world. Every minute, users post ...

What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

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Marketing resource allocation has been a topic of intense scrutiny, yet the literature on the topic has not paid adequate attention to the fact that the effectiveness of marketing-mix elements varies ...

HERNDON, Va., March 18 — SYNTASA today announced it has joined the Cloudera Connect Partner Program and has certified its marketing analytics solution on Cloudera Enterprise 5. The SYNTASA analytic ...