Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Google Analytics coding analyzes Web page content to determine the most commonly viewed pages and how to categorize them. Both the Top Content and the Content By Title sections of Google Analytics ...

What Does Pageviews Mean in Google Analytics?. "Pageviews" in Google Analytics refers to the number of times Internet users have viewed a particular Web page. You may run a site that relies on ...

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The latest iteration of Google’s web analytics platform, dubbed Google Analytics ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically ...

Let's take a look at the history of web analytics, how Google took over and where it's going next. The Birth of Analytics Three years after the internet was born, the first analytics solutions ...

Google Analytics essentially presents a more friendly and simplified version of Urchin for mass consumption. Google states on its site that it believes “Web analytics should be simple and ...

To understand your web analytics, you need the right tools – and there are plenty of powerful tools out there. Here’s a round-up of ten analytics tools that you may wish to consider using. 1. Google ...

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google is so embedded in the infrastructure of the web that you don’t always know when it’s there–but Google isn’t just tracking your movements online so it can sell ads. It also provides ...