Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

With finals over and done with, I’ve been spending my extra free time doom-scrolling on Instagram Reels. Now that I have more time on my hands, I’ve noticed just how many additions Reels has had in ...

One thing many Instagram users, and social media users in general, would want is control over the hidden algorithm that's constantly on the lookout for what new content to feed. While absolute control ...

Instagram Reels continues to shape how creators grow, with the Instagram Reels algorithm favoring content that keeps viewers engaged. Using trending audio alongside strong Instagram SEO helps videos ...

Instagram’s 2026 update shifts its ranking focus toward meaningful, relationship-driven engagement and original, platform-native content. Multiple algorithms now govern Feed, Reels, Stories, Explore, ...

Most of us spend a lot of time on social media. Scrolling when we wake up. Scrolling again just before bed. And at some point, almost everyone asks the same question. Why doesn’t my feed feel anything ...