For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and related keywords that boost traffic. As an SEO professional, ...

About 90 percent of the time that I’m on the Web (to use a number I picked out of thin air), I’m searching for something. But while I usually turn to Google, my search engine of choice, there are ...

In its latest analysis of U.S. adult user behavior, the Pew Research Center found that search, along with email, is “still top of the list of most popular online activities,” with 92% of all users ...

Creating content is a demanding job. The creative process takes hours, and great content is wasted if people don’t find it. If you publish content online, you must do keyword research for SEO. The ...

Instagram users’ ability to search is getting an upgrade. Today, the company announced that English-speaking users in six countries, including the UK, US, Ireland, and Canada, will be able to search ...

Topic clusters show Google that a website has lots of useful content and is relevant to a specific subject. Here's how they work. If you want to show Google that your webpages are both relevant to ...

In the vast and often overwhelming landscape of YouTube, finding the exact content you need can be a daunting task. One effective way to refine your search results and avoid unwanted videos is by ...