Marketing is often misunderstood as a separate function from business, but it is, in fact, essential for any company to succeed. At its core, marketing is simply about understanding and communicating ...

Your competitive advantage comes from standing out. By investing in these four marketing trends, you'll create a presence ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Partnerships beat ad spend when you collaborate with people who serve the same audience. Consistent, repurposed content builds visibility faster than polished, expensive marketing. Real relationships ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

In today's dynamic business landscape, fostering motivation within your marketing team is not just beneficial—it's essential. A highly motivated team is the driving force behind business growth. But ...

Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...