Search Engine Land » SEO, PPC & AIO Guides » The most important HTML tags to use for SEO success Share HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals.

In 2011, Bing said they do use the meta keywords tag. In 2014, Bing said the meta keywords tag was "dead in terms of SEO value." Now, Bing won't say if it is being used or not being used now or in the ...